YouTube Enters in New Business – YouTube TV Monthly Subscription Service at $35
Alphabet Inc’s YouTube has announced YouTube TV service, featuring US broadcast networks and cable channels to attract young fans of online videos to a pay television package. YouTube TV will compete with other services fighting to attract mobile-loving younger audiences who dropped pricier, satellite packages, and traditional cable or never signed up in the first place.
At an event in Los Angeles, YouTube Chief Executive Susan Wojcicki told reporters that YouTube TV would be delivered over the internet and debut in the coming months at the cost of $35 a month for six accounts. The subscribers of YouTube TV will be able to watch original programming that appears on YouTube Red, a subscription service that includes movies and shows starring famous YouTube video creators.
Click Here For Latest Tech News
The development of this live TV package is an attempt to sell a new service to the viewers connected on YouTube’s free videos. YouTube TV will broadcast Walt Disney Co’s ABC, 21st Century Fox’s Fox, CBS Corp’s CBS, and Comcast Corp’s NBC plus cable channels including ESPN, USA, and FX. The initial launch of this service will be available in selected US markets.
Wojcicki said, “Millennials love great TV content, but what we’ve seen is they don’t want to watch it in the traditional setting.”
YouTube TV will compete with services such as Dish Network Corp’s Sling TV, Sony Corp’s PlayStation Vue, and AT&T’s DirectTV Now. The packages will be available roughly for $20 to $65 a month. Hulu is also developing a live TV service.
All live digital service provide TV networks as an avenue to make up for their loss of the customers to “cord cutting,” or the dropping of pay TV. Channel owners say that they earn as much or more revenue for each subscriber on a live digital service like they do with the cable or satellite packages.
Click Here For Latest India News
YouTube executives said that the YouTube’s TV app is launched with an aim to provide the users with an easy app that can be accessed using mobile devices, desktop computers, or Internet-connected televisions. Users will be able to record live programming on a cloud DVR and watch it for up to nine months. Engineer’s in Google are also incorporating technology from Google, such as the ability to voice search TV shows through a Google Home device.
Neal Mohan, YouTube’s chief product officer, say, “Even though we are in this golden age of content, the current TV generation isn’t doing it justice. We feel we are in an excellent position to reinvent the way TV works.”