On Tuesday, Netflix launched the interactive storytelling shows with the release of new standalone animated episode called Puss in Book: Trapped in an Epic Tale. During the episode, the viewers will be prompted to choose which plot point the show should follow. Each decision will send the narrative in a different direction. Netflix Interactive Storytelling is a new experiment which brings more viewers to their platform.
For example, the viewers will decide whether the Puss will face nice bears or angry bears. On the touch devices, a press of the finger will do the work; a remote control will be required while using on television. The first interactive episode called “Puss in Book” will last 18 to 39 minutes depending on which path viewers go down, and the viewers will be asked to make a decision on every two to four minutes.
As of now, it will be available only on new smart TVs, streaming media players, game consoles and iOS devices for now. It won’t work on the Android, Netflix website, Chromecast, and Apple TV, where the episode will play as an extended 23-minute version. In a blog, Netflix’s director of product innovation, Carla Engelbrecht Fisher said the children’s programming space was a natural place for us to start the storytelling show as the kids are eager to play with their favorite characters. He further stated that kids would also talk to their screens as though the characters can hear them. Now that conversation will be two-way.
It not only put viewers in control of the experience, but it also gives kids a reason to watch the same episode, again and again, to find out the different storylines. As usual, for Netflix, the data will be illuminating and all critical, as to what choices surface to the top, and how popular the format is with its 100 million members.
For Netflix, the experiment could bring them more viewers to its platform. The Los Gatos, California-based company is already committed to using $6 billion on original content this year. While the bulk of that spending is concentrated on producing original series, innovation in the form of interactivity will attract more viewers those are interesting in the interactive content. Meanwhile, the experiment will be rolled out for two more animated kids shows, Buddy Thunderstruck: The Maybe Pile on July 14, and Stretch Armstrong: The Breakout.
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