Twitter is now expanding its live broadcasting portfolio with the 12 new offerings which include the WNBA games, a 24-hour Bloomberg News channels and a show regarding gadgets from the tech news website ‘The Verge,’ the firm said on Monday. Lately, Twitter eased the 140-character limit in replies.
Twitter, which has struggled to win a major share of the online advertising, planned to present its plans at a conference in the New York City which is organized by a digital ad trade group named the Interactive Advertising Bureau.
Shares of the San Francisco-based company has also jumped 6.4 percent earlier on Monday and is to close at $17.54 after the Wall Street Journal reported on the plans for the Bloomberg News network, and pleasing some investors who had wanted even more exclusive live content on Twitter. The WNBA women’s basketball league would live-stream a regular-season game weekly on Twitter starting this month and be continuing through 2017, 2018 and 2019 seasons, Twitter announced in a statement.
Other new sports-related programs would include a 360-degree video of the 17th hole at the PGA’s Players Championship golf tournament in this month, and a weekly, live Major League Baseball show which has highlights and commentary. Twitter has already shown one Major League game a week this season.
Click Here For Latest India News
Music-promoter Live Nation Entertainment Inc would stream some concerts, beginning this month with a show by the Grammy-winning country performers Zac Brown Band, Twitter stated. BuzzFeed News will be broadcasting a morning show on Twitter for an audience “that wakes up hungry” for the trending tweets, and video news start-up Cheddar would stream an “opening bell” show every morning from the New York Stock Exchange. Terms of the various deals were not disclosed.
Twitter’s Chief Operating Officer, Anthony Noto told in a statement as quoted “Adding these 12 new live deals this night is a testament to the success of our only-on-Twitter experience, and combining high-quality streaming video with our only-on-Twitter conversation.”
Reuters, which is a unit of Thomson Reuters Corp, competes with Bloomberg News in providing the financial news and data. Twitter suffered a setback earlier last month when it lost a deal to live-stream National Football League games to Amazon.com.